Golin
We were hired to help with PR Agency GolinHarris’ brand and identity redesign. The organization hadn’t undergone an update for nearly 10 years, and they felt they were in a position to establish themselves as both strategic and creative. They asked us to evolve their brand, and help bridge the gap between these two areas.
We worked closely with their leadership team which was comprised of people from over 47 global offices to develop a strong and clear visual language that was both representative of the organization’s shared vision and also embodied their previous brand’s equity.
We extended the new visual language to specific executions like business cards, signage, presentations, web concepts, advertising, client-case studies, and global office abbreviation systems. This process proved to us that a great brand philosophy has to come from organizational culture and vision. And additionally, that if the philosophy is true, it will support a dynamic visual language that can endure any context.
