Clean Jobs Midwest
We recently had the privilege of designing and building the Clean Jobs Midwest website. The site was developed as a means to communicate an in-depth survey of over half a million clean energy jobs across twelve states, commissioned by Clean Energy Trust and Environmental Entrepreneurs. The survey details clean energy jobs across various sectors and outlines how policy impacts job growth in the region. The project quickly moved beyond a typical design and development process, becoming a coordinated, multi-team collaborative effort to tell the full story of Clean Jobs Midwest.
Clean Energy Trust and Environmental Entrepreneurs consulted with partners across the twelve states surveyed. This added a new layer of communication and input from each partner state, and unique messaging from each state that needed to fit the overall project narrative. As a studio, this was an exceptional amount of information to balance. It also posed new challenges to creating cohesive content, clear visual direction, and intuitive user experiences that effectively tell the Clean Jobs Midwest story.
In addition to a series of contextual articles, we focused efforts in developing an interactive map, a comparison tool, and executive summaries for each state and the region. The map component allows users to drill down into the clean energy jobs location, filtering by several geographic options. The comparison tool became a way for users to easily pair their state with other states in the region, allowing them to see topline data and unique facts side by side, serving as a quick visual storytelling tool. For in-depth narratives that could double as industry resources, we turned those raw numbers into full length stories—complete with dynamic, interactive graphs.
Working collaboratively with Clean Energy Trust staff, we developed an in-site social-sharing strategy. This gave visitors the ability to share individual articles, tools, and pages, all planned around the initiative’s key goals.
